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SUBWAY India dedicates anniversary to customers
Customers ordering any six inch submarine sandwich (sub), a salad, cookies and a drink at all participating SUBWAY restaurants, can enjoy another one, absolutely free.
NEW DELHI SUBWAY India is hosting a Buy One Get One (BOGO) offer on Friday, August 26, 2016 across all its restaurants in the country as an appreciation of its customers’ love for the brand. Customers ordering any six inch submarine sandwich (sub), a salad, cookies and a drink at all participating SUBWAY® restaurants, can enjoy another one, absolutely free.
Mr Ranjit Talwar, Country Head, Subway Systems India Pvt. Ltd. said, “Our guests’ love for SUBWAY encourages us to delight them with not just good food and service but also great memories that are deeply cherished. The brand’s anniversary is an apt occasion to share our appreciation and gratitude for our guests who are the center of SUBWAY’s world. We are looking forward to yet another exciting year of great service, business growth and creating new milestones.”
SUBWAY India has also been promoting its anniversary celebrations on its social media platform through the #LoveToShareDay campaign. “The intent behind this campaign is to not just connect with our guests but also indulge them through this offer and help make their day as special as it is for SUBWAY,” added Mr Sanjiv Pandey, Marketing Manager, Subway Systems India Pvt. Ltd.
The brand’s appeal lies in the fresh, nutritious and tasty menu offerings that its customers can get customized as per their liking. It recently added SubWraps a delectable snacks option to its existing menu for India which also features a wide range of low fat submarine sandwiches (subs), salads and cookies.
SUBWAY is currently expanding into both metro and non-metro locations. According to reliable industry estimates, the chain-restaurant segment is expected to double to eight billion dollars (approx.) in the coming five years on account of changing lifestyles and eating habits of the Indian consumer.
On a global level, SUBWAY has recently unveiled a new brand logo and symbol which would be rolled out across all its restaurants and properties in 2017.
The sandwich chain opened its first restaurant in New Delhi in 2001 and today operates 560 plus restaurants across more than 70 Indian cities. The franchise model of business has significantly aided the brand’s growth in India. For the multi-billion dollar global brand that it is today, SUBWAY had a humble beginning with its founder Mr Fred DeLuca opening the first SUBWAY® restaurant in Connecticut, USA in August 1965 with a loan of $1000 from his close friend Dr. Peter Buck.
