Service sector key to regulating society: VC

Rajahmundry: Adikavi Nannaya University (AKNU) Vice-Chancellor P George Victor released a book 'Emerging Challenges and Strategies for Service Sector', edited by Prof. S Teki, Prof. Uday Bhaskar and Uma Maheswari Devi from the Department of Management Studies, at the university's PG Block here on Monday. Addressing the gathering, Mr George Victor observed that the service sector was the key to regulating the society. He opined that anarchy would prevail in any country without a proper service sector as it was a 'thinking' sector and not an irrational one. "The Indian economy is passing through an emerging service sector, helping the development of industry and agriculture. Further, the technological development and the rise in people's expectations have increased the role of the service sector in the present scenario of Indian economy," he added. Being the facilitator, the service sector was employing thousands of people making life secure. AKNU Registrar DSVVD Prasad explained that the book, containing selected papers, was a combination of need of service measures and the strategies to be adopted for various service sectors. The service sector was playing a crucial role in the development of the nation and a major contributor to the Gross Domestic Product (GDP). "Growth of the service sector has become an indicator of the growth of a nation. In order to meet the increased expectations of customers, it is inevitable to deliver superior service and this has become the key differentiation for most of the service industries," he said. Prof. Teki said that the book contained selected papers presented in a national conference on 'Emerging Challenges and Strategies for Service Sector' conducted from December 8 to 10 at AKNU in Rajahmundry. He mentioned that the service sector was playing a crucial role in the economic growth and development throughout the world. "With increasing competition and impact of globalisation and technology, achieving excellence in service has become a major issue. Quality service has become the focus of every one," he added.