Cathay Pacific became Cathay "Paciic" after an all-important "f" was left off its branding.
Cathay Pacific said the plane had to be 'sent back to the shop'. Credit: Twitter/Cathay Pacific
The Hong Kong carrier confessed to the error on Twitter, where it was roundly mocked by social media users.
Aghiad Haloul replied: "No f's were given that day."
A user named HK Phil said : "If they can get this obviously (it) makes you wonder about the important engineering on the plane!"
However, some were more sympathetic to the airline.
Vimal Rai posted: "Great that you can have a laugh about this in public. Air travel needs to lighten up. Kudos."
An engineer for Haeco, a sister company of Cathay Pacific, found the error to be suspicious.
He told the South China Morning Post: "The spacing is too on-point for a mishap.
"There should be a blank gap in between letters if it was a real mistake I think."
Cathay Pacific was founded in 1946 and has a network which covers 53 destinations across the Asia-Pacific region, including 23 in mainland China.
Oops this special livery won’t last long! She’s going back to the shop!
(Source: HKADB) pic.twitter.com/20SRQpKXET— Cathay Pacific (@cathaypacific) September 19, 2018