Disney+ to Launch in India on March 29
The service will come as a part of the Hotstar app, which is also owned by Disney.
Disney+ aims to rival Netflix, Amazon Prime and others. As per the Sensor Tower report, they all had an excellent Q4 2019. And just like any other streaming platform, it also aims to expand the service in India. While the exact launch time frame is not a clear one, for now, the company decided March 29 as the concrete date for the first time during its Q1 2020 earnings call. The news is confirmed by Robert Iger, chairman and CEO of Disney.
Users don't need to download a discrete app to watch movies and other content on Disney+. The service will come as a part of the Hotstar app, which is also owned by Disney. "We're also excited to announce that we will be launching Disney Plus in India through our Hotstar service on March 29, at the beginning of the Indian Premier League Cricket season," said Iger.
The firm will also rebrand the existing Hotstar VIP and Premium subscription tiers to Disney Plus Hotstar. "We see this as a great opportunity to use the proven platform of Hotstar to launch the new Disney Plus service in one of the most populous countries and fastest-growing economies in the world," further added Iger.
As of now, Hotstar offers two subscription plans: Rs 999 for a year and Rs 299 for a month. Hotstar VIP plan comes at Rs 365 per year. It is not sure if these prices will remain unchanged with Disney+ integration or not.
"We're not giving specifics about the price at this point, but expect that there'll be two primary products brought into India. One will be more premium in nature that will include the entire library, so with the original programming and the other one will be more basic that will have the library and not the original programming," said Iger.