Piyush Goyal inaugurates e-SANTA, an electronic marketplace for aqua farmers

Railway Minister Piyush Goyal

Railway Minister Piyush Goyal (Photo/IANS)


Union Minister for Commerce and Industry Piyush Goyal on Tuesday, April 13, 2021, virtually inaugurated e-SANTA

Union Minister for Commerce and Industry Piyush Goyal on Tuesday, April 13, 2021, virtually inaugurated e-SANTA, an electronic marketplace providing a platform to connect aqua farmers and buyers. Speaking on the occasion, Mr. Goyal said that e-SANTA will raise income, lifestyle, self-reliance, quality levels, traceability, and provide new options for aqua farmers.

Mr Goyal in a tweet today said, "The launch of the e-SANTA portal will revolutionise traditional aqua farming by providing a cashless, contactless & electronic trade platform between farmers, exporters & domestic markets. e-SANTA will empower our farmers with new digital solutions."

He said that the platform will change the traditional way of carrying out business from a word of mouth basis to become more formalised & legally binding. He said that e-SANTA will RAISE the lives & income of farmers by:

Reducing Risk

Awareness of Products & Markets

Increase in Income

Shielding Against Wrong Practice

Ease of Processes

The Minister said that e-SANTA is a digital bridge to end the market divide and will act as an alternative marketing tool between farmers & buyers by eliminating middlemen. It will revolutionize traditional aqua farming by providing cashless, contactless and paperless electronic trade platform between farmers and exporters. "e-SANTA can become a tool to advertise collectively the kind of products the buyers, fishermen & fish producing organisations are harvesting, so people in India & internationally can know what is available & in the future, it can become an auction platform", he added.

The Platform is available in many languages, which will help the local population.

Mr Goyal described it as another feather in the cap of India's Atmanirbhar Bharat vision and it will help India to become self-reliant. He said that our Government is committed to the welfare of farmers. He said that the initiative of NaCSA has the potential to change the Naksha (Map) of marketing aqua products in India.

The platform is available in many languages which will help the local population. The term e-SANTA stands for Electronic Solution for Augmenting NaCSA farmers' Trade in Aquaculture. National Centre for Sustainable Aquaculture (NaCSA) is an extension arm of Marine Products Export Development Authority (MPEDA), Ministry of Commerce & Industry. e-SANTA is a completely paperless and end-to-end electronic trade platform between Farmers and exporters.

The farmers have the freedom to list their produce and quote their price while the exporters have the freedom to list their requirements and also to choose the products based on their requirements such as desired size, location, harvest dates etc.

This enables the farmers and buyers to have greater control over the trade and enables them to make informed decisions. The platform provides a detailed specification of each product listing and it is backed by an end to end electronic payment system with NaCSA as an Escrow agent.

After crop listing and online negotiation, a deal is struck, advance payment is made and an estimated invoice is generated. Once the harvest date is fixed, the buyer goes to the farm gate and the produce is harvested in his presence. Once the harvest is completed, the final count, quantity of material is verified, the final amount is decided and the delivery challan is issued.

Once the material reaches the processing plant, the final invoice is generated and the exporter makes the balance payment. This payment is reflected in the escrow account. NaCSA verifies it and accordingly releases the payment to farmers.

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