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Manish Malhotra launches his skincare line

Manish Malhotra launches his skincare line
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Manish Malhotra launches his skincare line

Highlights

Fashion designer Manish Malhotra says it's his passion that leads the way in whatever he takes up

Fashion designer Manish Malhotra says it's his passion that leads the way in whatever he takes up. After launching the first-ever haute-couture make-up range from an Indian design house, the veteran designer has now launched a full-fledged skincare range.

He says, "As a costume designer, from the very start of my career, I've always been integrally involved in make-up for the film characters. Skincare and make-up go hand-in-hand, and in fact, I feel I started off late." Manish Malhotra Skincare is based on the concept of farm to face, made with locally grown, natural ingredients from Himachal Pradesh.

Manish shares, "During the pandemic, we came closer to mother nature than ever before. Not only did we connect with our roots but believed in our Indian heritage and skin rituals that have been tried and tested for ages. We thought to celebrate this shift in attitude through our product, which we have always stood for. From locally sourced ingredients, to supporting and encouraging local artisans, this skincare range stands true in all capacity to the ethos of Manish Malhotra. Products in the Manish Malhotra Luxe Artisanal Skincare Range have been formulated using traditional Indian ingredients such as amla, methi, kesar, ginger along with others. Most of the products are water-based gel formulation that automatically raises their efficiency."

Manish Malhotra Skincare is based on the concept of farm to face. They have explored local farms of Himachal Pradesh to pursue ethically sourced, locally grown, natural ingredients that deliver unparalleled freshness and potency. The farm-to-face approach comprises home-made remedies for healthier skin. All the ingredients can be traced back to the traditional Indian households. As a brand, they focus on reviving Indian craftsmanship and heritage and that was the philosophy behind this range too - to revive Indian traditions of skin care. Since the range is inspired and made in India, it supports the nationwide call for #VocalforLocal. It brings the time-tested organic ingredients as a complete solution to our skincare concerns.

The brand is highlighting the concept of #skinheritance - Skin rituals that have been passed on to generations comprising time tested ingredients. Encouraging people to share and continue these age-old skin care rituals is an essential part of our brand strategy.

" As a costume designer, from the very start of my career, I've always been integrally involved in make-up for the characters. Skincare and make-up go hand-in-hand, and in fact, I feel I started off late. Manish Malhotra Beauty is the first-ever haute-couture make-up range from an Indian design house and we take pride in that, and we are leading the way with our skincare range," adds Manish.

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