TikTok can help spread awareness on social issues

TikTok can help spread awareness on social issues

The public policy director at TikTok says the government entities should find ways to prepare content for the platform as the app has around 200 million users in India


Hyderabad: "Success of social campaigns, such as 'Clean India,' 'Skills 4 All' and 'Edutok' are testimony to the fact that content platforms like TikTok have the potential to successfully engage users to spread awareness on the various social issues.

Through these campaigns, TikTok has taken a step towards contributing to societal good and empowering citizens through the power of its technology," said Nitin Saluja, director of public policy at TikTok India, on Monday at a 'Training Workshop on TikTok,' held for government PROs, in association with ITE&C Department, Government of Telangana.

Detailing on the utility, safety, security and the in-app grievance redressal mechanisms that the platform offers, Saluja said that the app has 200 million users in India. TikTok has carried out several online and offline campaigns on the effective and safe usage of the app, and strengthened it with 13 Industry leading safety features.

Director for Digital Media Dileep Konatham has in his initial remarks explained how the Telangana Government has been utilising the social media platforms to connect with citizens and engage them for the dissemination of information.

"ITE&C Department has been hosting trainings, workshops and awareness programmes for the government officials, staff and other stakeholders on various social media platforms, including FaceBook, Google, Twitter, ShareChat. Off late, TikTok has become popular among the social media users, and hence the government wanted to conduct a session on its proper and effective usage.

Government entities should find ways to prepare content for these platforms as lakhs of citizens are present there. Local bodies, public utilities, departments like police and those implementing flagship programmes like Haritha Haram are immediate candidates for TikTok usage," he said.

Chief Minister's PRO Ramesh Hazari, Rachakonda Police Commissioner PRO Dayakar, Cyberabad Police Commissioner PRO Kiran Kumar, Telangana DGP PRO Harsha Bhargavi and PROs from tourism and forest departments, GHMC and HMWSSB have attended the workshop.

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