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World Famous Beer Corona and Coronavirus sounds similar, but it's not making any changes in its marketing

World Famous Beer Corona and Coronavirus sounds similar, but itConstellation Brands, which brews Corona beer, said in a statement that customers “understand there is no link between the virus and our business.”
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Corona beer isn't making any changes to its advertising despite the name's unfortunate similarity to the deadly coronavirus.

Corona beer isn't making any changes to its advertising despite the name's unfortunate similarity to the deadly coronavirus.

Constellation Brands will continue to push ads for its latest Corona Hard Seltzer following an unfortunate coronavirus tie.

A promotional post on Twitter drew criticism on the site for its new hard seltzer, from those who thought it was in poor taste or just "bad timing."

YouGov, a multinational polling and market research agency, published research Wednesday showing the outbreak has caused a negative buzz around Corona beer.

Constellation Brands will start a marketing push for its new Corona Hard Seltzer after attracting criticism for a post-it made on Twitter promising "coming ashore early" for new Corona hard seltzer flavours.

Constellation, whose portfolio includes Corona Extra, Modelo Especial and Svedka Vodka, said last month that it was planning to spend more than $40 million on selling its four new seltzer flavours, which are already on the shelves. Yet, meanwhile, concerns about coronavirus spread have risen. Constellation stock was down nearly 6 per cent Thursday afternoon in the midst of a larger downturn in price.

A promotional post from earlier this week on Twitter shows four seltzer cans on a beach with the wording "Coming ashore early." The post drew criticism on the web from those saying it was in poor taste or "bad timing."

"Our commercial with Corona is consistent with the campaign that we have been running for the last 30 years and is focused on a strong sense of consumerism,"

While we empathize those affected by this virus and keep monitoring the situation, our customers understand that there is no link between the virus and our business.

Corona started running a strong seltzer television ad earlier this week, iSpot reports, but the commercial doesn't include the vocabulary of "going ashore."

YouGov, an international polling and market research firm, published research Wednesday on how the brand sentiment of Corona has done in the midst of the Coronavirus outbreak and said buying intention for Corona "is at the lowest it has been in two years, although the summer-y beverage closely associated with beach holidays shows significant seasonal fluctuations. " The firm also said the outbreak has resulted in the negative buzz around Corona beer.

That could mean a tough start for the new seltzer company, which is already facing competition from White Claw, owned by Mike's Hard Lemonade-parent Mark Anthony Brands, and the Truly Boston Beer Company.

"We're prepared to have one of the biggest promotional expenditure we've ever had against a single brand, but understand that we're spending it on a franchise and that's Corona," CEO Bill Newlands said last month in an interview with "Mad Money." "So we're pretty confident we'll get a decent share of this market and we can't wait to roll around on March 1st."

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