Reebok Classic X Kendrick Lamar range launched

Grammy award-winning rapper Kendrick Lamar and Reebok Classic announced the global launch of the Reebok Classic X Kendrick Lamar range. Only 50 pairs will be available for grabs in India.

Envisioned by Lamar and designed by street wear designer Ian Paley, the shoes bring the authenticity and originality of his music to life while revisiting the inspirational neutrality story.

The split theme is further brought to life through eye-catching details such as dual colour tongue and heel tabs, sitting atop a split outsole executed in gum and grey. Side panel branding is blanked out apart from a red or blue K on the corresponding sneaker, paying homage to Kendrick Lamar and reemphasizing the message of unity.

Priced at Rs 12,999 the new range would be available to Indian consumers by pre-booking the shoes on Koovs.com, or by dropping their booking requests in the raffle box visiting India’s multi-brand sneaker store VegNonVeg and select stores. The final limited edition shoes would be sold at Reebok Fit Hub store on Friday at 7 pm.

Senior marketing director of Reebok India Silvia Tallon said in a statement, “With this launch, Reebok Classic continues its collaboration with multi-platinum selling top dawg entertainment artiste Kendrick Lamar.”

"He is one of the most prolific artistes today and is recognised across the globe for the authenticity and originality of his music. This is our third capsule with Kendrick but first time in India that celebrates one of our most iconic sneakers, the Classic Leather," he added.

The typically streamlined, understated sneaker is updated with a longitudinal seam running down its upper, tongue and heel, which stands out with thick and raised stitching. Separating blue from red to tell the unity story, the seam also dives further into Lamar's life, representing his own 'split seams' and the major decision in his life, from staying neutral in the face of gangs to inspiring and empowering youths.