IRA goes online

IRA goes online
Highlights

IRA, one of Bangalore’s exclusive designer collection stores for women offering high fashion at affordable prices has announced the launch of its highly anticipated online store. As owner of the brand Som Dutta Singh puts it, “We’ve had enough of ‘business hours’.

IRA, one of Bangalore’s exclusive designer collection stores for women offering high fashion at affordable prices has announced the launch of its highly anticipated online store. As owner of the brand Som Dutta Singh puts it, “We’ve had enough of ‘business hours’.

We now want to open 24X7 and what better way to stay connected with your clientele other than being online?We are thrilled to launch online shopping for IRA that’ll allow us to expand our reach and deliver across India.” IRA’s online store will offer the same collections as in-store, giving customers access to a wide range of ladies clothing and accessories and soon to launch complete children's line and western wear.

“This significant milestone is one of our major multichannel offerings. Our customers will now have 24 hour access to the best of our fashion via their computers, smartphones and tablets from anywhere in India,” added Som. IRA showcases collections of designers like Gaurav Gupta, Ritika Bhasin, Manish Arora, Suneet Varma, IRA, IKSENA and many more.

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