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EPCH looks at 600 crore lace exports in 3 years
In a path breaking initiative to promote the Narsapur lace work artisans, Export Promotion Council for Handicrafts (EPCH) is organising the Reverse Buyer Seller Meet at the newly set up International Lace Trade Centre. The meet was inaugurated by Dr K Gopal, Development Commissioner (Handicrafts) along with Dinesh Kumar, Chairman, EPCH and Rakesh Kumar, ED_EPCH, here on Friday.
New life to Lacemakers
Narsapur: In a path-breaking initiative to promote the Narsapur lace work artisans, Export Promotion Council for Handicrafts (EPCH) is organising the Reverse Buyer Seller Meet at the newly set up International Lace Trade Centre. The meet was inaugurated by Dr K Gopal, Development Commissioner (Handicrafts) along with Dinesh Kumar, Chairman, EPCH and Rakesh Kumar, ED-EPCH, here on Friday.
It is for the first time that around 60 buyers that included Shopper Stop, Indian Ink, CCIC from Delhi, HHEC from Chennai, NSDC came down to Narsapur, shared their excitement at seeing the scope for production and quality and expressed their interest and gave suggestions to make the lace more international market friendly during the interaction session.
And, said that lace exports will reach Rs 600 crore in three years. An exhibitors’ directory was also released on the occasion. It was just a few months ago in September that EPCH has intervened in promotion the famous Lace weaving work at Narsapur that is recognised as the Mega Cluster with over one lakh all-woman artisans operating from their homes and supplying lace, a majority of which (over 60 per cent) is exported to US, Europe and Japan.
In addition to setting up of Cluster Development Centres, where programmes are conducted to impart skill training to fine tune the technique of the artisans, EPCH is assisting in EDP training thereby empowering the young entrepreneurs in marketing and also giving design assistance.
The ILTC that was set up at record pace in December 2014 with a funding of Rs 15.33 crore has exhibition halls, auditorium, open-air theatre, meeting rooms, training space, craft bazaar, accommodation for buyers and designers. The well-organised Reverse Buyer Seller Meet in addition to facilitating the display of lace products of around 54 local artisans and exporters has managed to garner the interest amongst top exporters and craft council members from all over India.
“Until now, the council has trained over 3,000 artisans, which is based on National Occupational Standards for Lacemaker. And, in order to attain the objective of the overall development of the mega-cluster, the council has undertaken marketing initiatives like organising meets and also facilitating Indian exporters to participate in prestigious trade fairs outside India,” shared Rakesh Kumar, ED of EPCH.
“The Indian handicraft export is growing at 15 per cent per annum and we foresee a great future. The objective of setting up ILTC is to enhance the exports of lace and lace products from current level of Rs 60 crore to 300 crore in the next 3 years,” shared Dr Gopal, Development Commissioner of Handicrafts department.
