Mini Coopers Soon To Be Equipped With Rent Out System
On an experimental basis, Mini Coopers will soon be equipped with a system enabling its users to rent out their cars as a side hustle. This was...
On an experimental basis, Mini Coopers will soon be equipped with a system enabling its users to rent out their cars as a side hustle. This was announced by BMW's CEO Peter Schwarzenbauer at Bloomberg agency during Beijing showroom:'it'll be like Airbnb on wheels', he said.
The system, which we at The Drive have immediately taken to calling "CarBnB," will include features that allow the owner to take payment from the temporary user, as well as allow the car's title-holder to keep a close eye on the car's whereabouts at all times. The technology, a BMW executives say, is easy to install and can be added at minimal cost.
If the idea of lending the keys to your beloved JCW Cooper S to some Rando Calrissian causes actual, physical pain, don't worry. BMW's management knows this program isn't for everyone, and it's not intended to be.
"There’ll be those who say, ‘Never, ever will I lend my car to strangers,'" BMW executive Peter Schwarzenbauer told Bloomberg at the Beijing Auto Show. "Then there’ll be others who’ll love the idea of halving their leasing rate.”
The system is part of BMW's efforts to expand into new forms of mobility. The company recently started its own combination ride-sharing and ride-hailing service called ReachNow in Seattle, which features both Bimmers and Minis and includes electric and internal-combustion cars; it also runs a similar ride-sharing service called DriveNow in Europe.