Hyundai delays the launch of its upcoming model Tucson
This year Hyundai, an eminent South Korean automobile company is planned to invade the market with two brand new models new generation Elantra and Hyundai Tucson.
This year Hyundai, an eminent South Korean automobile company is planned to invade the market with two brand new models new generation Elantra and Hyundai Tucson. The company has confirmed that they are bringing Elantra in August 2016 but after doing some contemplation, the company is now planning to launch the Tucson to the end of the year 2016 or in the early of 2017.
The pricing is one of the pivotal reasons behind this decision. The expected price for Tucson is near about 18-25 lakhs which are quite a high price for a sedan type of car especially in the Indian market. Moreover, Indians have more propensity towards SUV cars as they find SUVs are more enchanting and worthy. Hyundai Tucson is a diesel driven car and it is unanimously believed that the diesel is one of the deleterious factors for environmental pollution.
Moreover, Elantra is already a high demand and prestigious car for Hyundai and it is already bagged several awards too. So, with the new generation of Elantra, the company’s expectations are climbing upwards.
It is also true that both the new generation Elantra and Tucson will help the Hyundai to grab a strong position in this steep competition and will uplift the company’s brand value. Hence, by analysing the present scenario, senior management of Hyundai is preferred to defer the launch of Tucson for some months or maybe a year.