Royal Enfield witnesses strong sales growth, hikes prices

Royal Enfield witnesses strong sales growth, hikes prices
Highlights

In a bid to counteract the rising input costs, Royal Enfield has hiked the prices across its production portfolio in the range of INR 1,235 to INR 3,652.

In a bid to counteract the rising input costs, Royal Enfield has hiked the prices across its production portfolio in the range of INR 1,235 to INR 3,652.

The newly launched Himalayan receives the lowest price hike of INR 1,235. The Thunderbird 350 is INR 1,570 more expensive than before.

The Continental GT which has been struggling in sell in good numbers like its stablemates now gets dearer by INR 1,650 while the Thunderbird 500’s price tag gets inflated by INR 1,630. The Bullet 350 and Classic 350 receive price hike of INR 2,779 and INR 3,051 respectively.

The Classic 500’s price is hiked by INR 3,516 while the special Classic Desert Storm and Classic Chrome get dearer by INR 3,552 and INR 3,652 respectively. The price hike is effective immediately and the aforementioned figures are ex-showroom Mumbai rates.

Royal Enfield has been enjoying strong sales growth for the past several months both in the domestic and export markets. To capitalize on the growing business, the company is actively pursuing new international markets like New Zealand.

The company has been regularly coming up with new color updates for its existing models to keep them fresh. A flagship twin-cylinder 750 cc motorcycle is currently under development at its UK R&D facility.

Royal Enfield is steadily approaching its goal of becoming the global leader in medium displacement motorcycle segment.

This article first appeared on Rushlane.com

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