Delhi records 88.5 per cent surge in festive online sales: Report

Delhi records 88.5 per cent surge in festive online sales: Report
Highlights

With e-commerce companies launching their big sale to woo shoppers, Delhi has recorded an 88.5 per cent rise in online shopping during this festive season against regular online shopping that rose 56 per cent, as per a report.

With e-commerce companies launching their big sale to woo shoppers, Delhi has recorded an 88.5 per cent rise in online shopping during this festive season against regular online shopping that rose 56 per cent, as per a report.


Industry lobby Assocham, which conducted a survey in key cities like Ahmedabad, Mumbai, Delhi-NCR, Chennai, Bangalore, Hyderabad and Kolkata, noted that about 82 per cent of Delhiites prefer shopping online.

Mumbai came in second with 80.5 per cent, Ahemdabad with 78 per cent at third, Bangalore at 75 per cent ranks fourth and Hyderabad fifth at 72.5 per cent.

The respondents included 350 professionals, officers and executives across various industry sectors including manufacturing, real estate, automobile, healthcare, retail, and hospitality.

The e-commerce market was worth about $2.5 billion in 2009, touched $8 billion in 2015 and is expected to touch whopping $56 billion by 2023.

Delhi, Mumbai and Bengaluru lead in terms of the sales, but there is also a huge surge of interest from tier II and tier III cities like Gurgaon, Noida, Chandigarh, Nagpur, Indore, Coimbatore, Jaipur, Vishakhapatnam where online sales have increased by 120% year-on-year, the survey noted.

During the sale, mobile phone is the most searched category online followed by apparel, computers and tablets, electronics, home-kitchen appliances, accessories and books, it observed.

Most products bought and sold off through online comprise mobile phones, electronic gadgets, consumer durables, gift articles, accessories, apparel, computer and peripherals, home appliances, toys, beauty products, health and fitness products, apparel gift certificates and sporting goods, the survey revealed.

It noted that 35 per cent of regular shoppers were in the 18-25-age group, 55 per cent in the 26-35, 8 per cent in the 36-45, and 2 per cent in the age group of 45-60. Almost 65 per cent of online shoppers were male as against 35 per cent female online shoppers.

Most e-commerce companies are targeting 40-50 per cent revenue from mobile sales during the festive season.
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