Saina Nehwal invests in Soothe Healthcare
Saina Nehwal, the world No 2 badminton player from the city, has made a strategic investment in the personal care business of Soothe Healthcare. However, the company did not disclose the quantum of investment she made.
Badminton star is also brand ambassador for the company
Hyderabad: Saina Nehwal, the world No 2 badminton player from the city, has made a strategic investment in the personal care business of Soothe Healthcare. However, the company did not disclose the quantum of investment she made.
“Saina, who is the brand ambassador for Soothe Healthcare’s Paree sanitary pads, has further reinforced her confidence and commitment in the brand and has taken on the role of a key investor in the business,” the company said in a release.
With this investment, Saina takes a center court position to play a meaningful role in ‘Make In India’ and Swach Bharat initiatives being propelled by the government, it added.
Soothe Healthcare is a young company co-founded by a Wall Street investor and professionals who have held leadership roles in leading multinational companies in India and abroad.. The company manufactures Paree sanitary pads in a fully automated, high capacity manufacturing unit in Greater Noida.
“I am delighted to have been associated with the brand and even more elated to strengthen my relationship with the company. Paree has the potential of reaching every household in India and this is what sets the brand apart,” said Saina Nehwal.
Recently, Soothe Healthcare secured an undisclosed amount in funding from Anil Gupta, former president, Reliance, who was also previously involved with the company as its advisor. The company will use the money to accelerate marketing and branding activities for Paree brand.
Sahil Dharia, CEO, Soothe Healthcare, said: “Funding received will be directed for expansion of business and branding initiatives. Our company is committed to taking a leading position for affordable consumer healthcare products”.