Way2 forays into short news service

Highlights

City-based Way2Online, a consumer internet and mobile services firm, has forayed into short news service which will be available in eight Indian languages as well as English.

Hyderabad: City-based Way2Online, a consumer internet and mobile services firm, has forayed into short news service which will be available in eight Indian languages as well as English. The firm had recently rebranded its free mobile messaging service Way2SMS as Way2 and the news service will be offered under it.

“Way2 is a mobile application that brings to subscribers short summarised nuggets of news in local languages in a magazine style format in just 400 characters. The service is available in English, Hindi, Telugu, Marathi, Malayalam, Tamil, Bengali, Gujarati and Kannada. This surely is set to offer useful as well as a timesaving experience of news reading to the subscribers anywhere and anytime,” said Raju Vanapala, the company’s founder and CEO.

The company has invested nearly $2 million on the app that took a year to develop. It also created infrastructure and put in a team. Way2 will initially leverage Way2SMS' strong user base of 45 million, which in its heydays saw a revolution in free and unlimited mobile messaging through its web application.

“Way2 stands out to address the most exciting segment of offering news bits on the mobile with its USP being the language of choice. The idea is to enable the reader to assimilate all the major occurrences across the world,” Vanapala said.

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