New CEO for Benetton India

Global fashion major Benetton Group has appointed Sundeep Chugh as Chief Executive Officer of Benetton India Pvt Ltd. Chugh has been Commercial Director of Benetton India since 2011, contributing to the growth of the United Colors of Benetton, Sisley and Undercolors brands through a selective network expansion process.

Prior to joining the company, he handled various high-level managerial positions in India, working for multinational companies. In Adidas, he worked as Sales Director for over three years, establishing Adidas as one of the leading sports brands in the country. In LG Electronics, where he worked from 1997 to 2008, he focused on developing the Indian sales network.

“Believing in – and investing in – the Group’s human resources is one of Benetton’s key values. The appointment of Sundeep Chugh as Chief Executive Officer of Benetton India is a demonstration of this and comes at an important moment for the company,” Benetton said.

India - where Benetton is present since 1982 – is, in fact, one of the Group’s key markets thanks also to a wide distribution network made up of 791 points of sale in 181 cities, it added. Globally, the company is present in the most important markets with some 5,000 stores.