Skybags launches new collection
Skybags, the youth bags brand from VIP Industries, has launched its latest backpack collection.
Hyderabad: Skybags, the youth bags brand from VIP Industries, has launched its latest backpack collection. The new collection and the campaign for it were unveiled by Bollywood heartthrob and Brand Ambassador Varun Dhawan on Friday. The Backpack Collection 2016 offers latest designs, vibrant colors and unique prints.
“As a brand, we aspire to connect with young audience. The campaign is simple, yet manages to encapsulate the fun and trendy spirit of the brand and the latest backpack collection,” said Radhika Piramal, Managing Director, VIP Industries.
With a design range that can cater to multiple individual preferences, we hope to tap into the market for school, college and office backpacks, she added. The company has also added a new overnighter category called Weekender bags.