Ashok Leyland unveils new Dost
Commercial vehicle maker Ashok Leyland on Monday launched updated version of its Dost light commercial vehicle in Telangana where the Hinduja Group-company enjoys a commanding market share of 43 per cent in the LCV segment against the national average of 15 per cent.
Hyderabad: Commercial vehicle maker Ashok Leyland on Monday launched updated version of its Dost light commercial vehicle in Telangana where the Hinduja Group-company enjoys a commanding market share of 43 per cent in the LCV segment against the national average of 15 per cent.
Ashok Leyland forayed into the LCV segment in 2011 with Dost model and the LCV portfolio currently accounts for 24 per cent of the company’s sale volumes. The updated model named Dost Plus which comes with a payload capacity of 1.475 tonne is expected to further drive up its light commercial vehicle volumes. Launched first in Telangana, the updated model is priced from Rs 5.47 lakh (ex-showroom, Hyderabad).
“We are rolling out Dost+ first in Telangana because our models enjoy overwhelming market share of 43 per cent in this State. With more than 1.7 lakh Dosts already serving in the markets across the country today, this brand is already a runaway success for Ashok Leyland. With Dost+ joining the family, we are extending the trust and reliability of this brand to the upper segment of LCVs,” Nitin Seth, President - Light Commercial Vehicles, Ashok Leyland, told the media here.
