HMSI rides in CB300R at Rs 2.41L

HMSI rides in CB300R at Rs 2.41L
Highlights

Japanese auto major Honda is looking to enhance presence in Indias middle weight premium twowheelers segment under its Silver Wing mark in line with its global strategy, a senior company official said on Friday

New Delhi: Japanese auto major Honda is looking to enhance presence in India's middle weight premium two-wheelers segment under its Silver Wing mark in line with its global strategy, a senior company official said on Friday.

The company, which launched the first model under the Silver Wing -- CB300R motorcycle priced at Rs 2.41 lakh (ex-showroom) on Friday, may look at introducing a new sales network under the range in the country. "Customer expectations in this (premium middle weight) segment are quite different from the mass segment products.

So, under the global direction once we bring the models under similar (CB300R) DNA, we would like to take care of this business under this (Silver Wing) umbrella," HMSI Senior Vice President - Sales and Marketing Yadvinder Singh Guleria told reporters here. The middle weight segment (300-600) in India is currently dominated by players like Royal Enfield and is pegged at around 2 lakh units per annum.

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