Watch IIFA 2015 live on #fame

India’s first LIVE video entertainment platform #fame will beam the 16th IIFA Awards Live from June 5-7, through its app #fame. It’s the closest you’ll come to clutching the IIFA trophy, in a manner of speaking, as you hold your mobile phone to watch your favourite celebrity bag their award at the 16th edition of International Indian Film Academy (IIFA) Awards 2015 in Malaysia.

Much beyond the official bytes, rehearsals, interactions, and photo-ops, #fame app is the platform where you will get to watch the most real reactions and happenings, uncut and live. Saket Saurabh, CEO, #fame, said, “As India’s first live video entertainment app, #fame is the perfect destination to deliver IIFA, the most iconic award in entertainment today to fans globally.

For the first ever, millions of viewers can catch all the action on their phone live, uncut and interact with top stars real time. We are delighted to partner IIFA in this exciting unprecedented innovation and are confident that this will take the IIFA experience to the next level.”

Sabbas Joseph, director, IIFA and Wizcraft, said, “IIFA has always been at the forefront of innovation and we are excited to partner #fame in taking IIFA live on the mobile to viewers globally”. Available in beta on iOS and Android, the app is mobile video platforms where performers can beam live to fans and audiences through their smartphones.

As part of this pioneering foray, #fame will bring on-board more than 50,000 skilled and amateur performers and target over 10 million downloads over the next six months.