India:  Personalities are best represented by the attribute of Attractiveness. This becomes evident from the recent ‘India’s Most Attractive Brands – 2015’, a report launched by TRA (formerly, Trust Research Advisory) which includes 11 personalities from Cinema and Sports. TRA is a Comniscient Group company which has diversified interests in communication, media and brand analytics.
Bajrangi Bhaijaan Salman Khan(All India 228thrank) tops the list as India’s Most Attractive Personality in 2015 followed by Amitabh Bachchan(All India 382ndrank)at second position while Shah Rukh Khan (All India 441strank)ranks third place. Deepika Padukone aka Piku(All India 478thrank) is India’s Most Attractive female actor dethroning Katrina Kaif who ranked as the Most Attractive female actor in the 2013 report. She ranks fourth position among personalities also followed by Mahindra Singh Dhoni(All India 488thrank)and Rahul Dravid(All India 653rdrank)following suit.

Young Bollywood superstar Ranbir Kapoor(All India 654th rank)is in seventh position. Vetran actress Hema Malini(All India 676thrank)enters at eight position and is also the only other female actor in the list. The cricketing great, Sachin Tendulkar(All India 685thrank) is India’s ninth Most Attractive Personality followed by Aamir Khan(All India 761strank) at tenth rank. The current Captain of the Indian team in Test Cricket, Virat Kohli(All India 790thrank)closes this category at eleventh position.

 “While we often see attractiveness only in terms of physical beauty, it is much more. It is certainly not skin deep. True attractiveness is based on four foundations that are based on appeals of Rational, Emotional, Aspirational and Communication,”said N. Chandramouli, TRA, CEO.

These revelations were a result of India’s Most Attractive Brands 2015 Report, the second in its series, is the result of comprehensive primary research conducted on the proprietary 36-traits of Attractiveness Matrix of TRA (formerly known as Trust Research Advisory). This year’s study involved 15,000 hours of fieldwork covering 2312 consumer-influencers across 16 cities in India and generated 5 million data-points and 17,000 unique brands from which the top 1000 brands have been listed in this year’s report. The 180 page, hardbound report is available for Rs. 14000/-. 

About TRA (formerly Trust Research Advisory):
TRA, a Comniscient Group company, is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behaviour. TRA provides Competitive Intelligence Reports mined from its 11 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report, India's Most Attractive Brands & India’s Most Trusted Educational Institutes.

About India’s Most Attractive Brands 2015 Report:
 India’s Most Attractive Brands 2015 Report (ISBN:978-81-920823-3-2), the second in the series, is the result of a primary research based on the proprietary 36 Traits of Attractiveness. This year’s research was conducted among 2312 consumer-influencers across 16 cities, and generated nearly 5 million datapoints and 17,000 brands, making it the most intensive study on Brand Attractiveness across the globe.
 
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