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IIFA Utsavam to raise funds for Chennai floods

IIFA Utsavam to raise funds for Chennai floods
Highlights

“It comes as great news that the IIFA Utsavam celebrations will now take place in January as a fundraiser.

United for Chennai

“It comes as great news that the IIFA Utsavam celebrations will now take place in January as a fundraiser. The act is a great move to not only honour excellence of South Indian cinema but also uphold the wellbeing of the citizens residing here. I applaud the management’s decision to extend their support to those affected by the Chennai disaster. IIFA Utsavam will surely be one-of-a-kind celebrations of cinema and its audiences”

“IIFA Utsavam has emerged as a true supporter of South India by not only celebrating the cinema but also considerate about the well-being of its audiences. I appreciate the solidarity the International Indian Film Academy has shown towards Chennai and I am confident the celebrations in January are scheduled to be an even bigger success”

The first edition of IIFA Utsavam which will bring together an assemblage of a few of biggest superstars of the Southern film industries is scheduled to take place on January 24 and 25 at Gachibowli Indoor Stadium. The film awards extravaganza which was scheduled to take place in December was postponed due to the calamity in Chennai and the subsequent inability of the Tamil film fraternity to attend the awards.

The management of IIFA took a decision along with the stakeholders to as a mark of respect and solidarity to reschedule the celebrations as a fundraiser for those affected by the Chennai floods. Following this, they launched the ‘Be One For Chennai’ campaign, to garner support and funds wherein all proceeds will also go toward relief and aid to those affected by the Chennai Floods.

Andre Timmins, Director, IIFA Utsavam said, “At IIFA, we have always been dedicated to celebrate Indian cinema and its excellence globally. In light of the recent tragic disaster affecting an integral part of South India – Chennai, we took the decision of postponing IIFA Utsavam. In light of the plight and suffering of the people of Chennai and to aid the regeneration of the city our event has been converted into a fundraiser.

We are pleased to announce that we now aim to create reason of hope with the proceeds of our fundraising being donated in aid of Chennai. We appeal to the film fraternity, media, corporates and fans to join us and Be One for Chennai. We are confident South India will have never have witnessed a greater celebration than what we have planned with IIFA Utsavam.”

Donations can be made online via www.iifautsavam.com/be1forchennai from Jan 14 onwards. Aiding those affected by the Chennai floods, 100 per cent of the donations collected will be given to charity.

The lineup
The Superstar lineup of performers at the premiere edition of IIFA Utsavam includes Shivrajkumar, Chiranjeevi Sarja, Jeeva, Bharath, Arun Vijay, Devisree Prasad, Tamannah Bhatia, Shriya Saran, Tapsee Pannu, Prabhu Deva, Priyamani, Ram Charan Teja, Akhil Akkineni and Adah Sharma. The list also includes a plethora of some of the biggest names from Deep South including Kavya Madhavan, Arun Vijay, Mamta Mohandas and Nikki Galrani.

Prominent attendees confirmed for the celebrations are Kamal Hassan, Chiranjeevi, Mahesh Babu, Namrata Shirodkar, Jayam Ravi, Kajal Aggarwal, Nassar, Karthi, Siddarth and Aravind Swamy. Akkineni Nagarjuna, Daggubati Venkatesh, Allu Arjun, Jagapati Babu and Naga Chaitanya will also attend the event.

The green carpet will also be a star-studded affair. Expressing his delight, Akkineni Nagarjuna stated, “It comes as great news that the IIFA Utsavam celebrations will now take place in January as a fundraiser. The act is a great move to not only honour excellence of South Indian cinema but also uphold the wellbeing of the citizens residing here. I applaud the management’s decision to extend their support to those affected by the Chennai disaster.

IIFA Utsavam will surely be one-of-a-kind celebrations of cinema and its audiences” “IIFA Utsavam has emerged as a true supporter of South India by not only celebrating the cinema but also considerate about the well-being of its audiences.

I appreciate the solidarity the International Indian Film Academy has shown towards Chennai and I am confident the celebrations in January are scheduled to be an even bigger success” added Kamal Haasan. Tollywood actor Mahesh Babu concurred, “I am looking forward to the celebration and wish them all the best for an incredible journey that has begun with such a meaningful start.”

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