Rana Daggubati and Prakash Raj play rummy
Junglee Games has roped in popular movie stars Prakash Raj and Rana Daggubati as the brand ambassadors for its flagship game JungleeRummy.com.
Junglee Games has roped in popular movie stars Prakash Raj and Rana Daggubati as the brand ambassadors for its flagship game JungleeRummy.com. The duo, featuring in the company’s first-ever TVC, highlight the changing times and how Junglee Games is offering users the convenience and liberty to play anytime, anywhere without any distractions.
Commenting on the TVC launch, Ankush Gera, Founder and CEO of Junglee Games, said, “This is our first TVC with two of the most well respected and recognised celebrities in Indian cinema. By launching it on national television, we are letting every Indian know that Rummy, which has traditionally been one of the most popular skill-based card games in the country, is now available online to played anytime and anywhere.
Players can register for free on JungleeRummy.com and play games for free or for cash. The presence of Prakash Raj and Rana Daggubati would help JungleeRummy establish a deeper connect with players in every region in the country.”
Created and conceptualised by JWT Mindset India, the Junglee Rummy TVC starts with the background score “Aao Khele Rummy”, inspired by the nostalgic tune from the 1957 Bollywood track “Sar jo Tera Chakraye”, which had the famous comedian Johnnie Walker singing it onscreen.
However, due to numerous distractions perpetrated by family members, the protagonist played by Prakash Raj gets constantly interrupted, making it impossible for him to play his beloved game.
Meanwhile, Rana Daggubati, who is also a part of the family but is not a part of the game, is having a lot of fun seeing Prakash Raj in such misery. In the end, Rana comes to Prakash Raj’s rescue and introduces a frustrated Prakash Raj to JungleeRummy.