Now, eBay India is selling burgers online
Yes, you heard the headline right. You can pre-order a Whopper on eBay before the first Burger King outlet opens on Sunday at the Select Citywalk Mall...
Yes, you heard the headline right. You can pre-order a Whopper on eBay before the first Burger King outlet opens on Sunday at the Select Citywalk Mall in the South Delhi. Burger King and eBay have tied up for the pre-order, and users will be able to do the same between November 3 and 5.
The offer entails a 5-inch Whopper Burger, which is the signature meal of the Burger King franchise. For India, Burger King will have a vegetarian, chicken and mutton Whopper. Traditionally, the Whopper has always been a beef burger, but due to cultural sensitivities in India, the company has opted not to offer the standard Whopper, which is an understandable move.
McDonalds comparatively does not even offer a lamb or mutton based burger in the country. That said, there are burger joints all over the city which cater to a niche audience and offer traditional American beef burgers.
More than what is being offered, it is rather perplexing that one can pre-order food online. The idea is rather preposterous, but also hints at the type of footfall Burger King is anticipating on day one. Nonetheless, the entire ordeal reeks of a gimmick especially with the participation of eBay which is largely a non-player in the modern e-retail scenario in India. Perhaps, a better method would have been developing a mobile app.