Experience transformation of flavours with Tic Tac Mixers
Tic Tac, the mint brand of Ferrero India, is known for continuously innovating and offering exciting flavours to its consumers. This time, the brand has introduced a completely new range called ‘Mixers’.
· Cherry Cola – the first variant in the Mixers range - The sweetness of cherry and blast of cola in one single mint
Mumbai : Tic Tac, the mint brand of Ferrero India, is known for continuously innovating and offering exciting flavours to its consumers. This time, the brand has introduced a completely new range called ‘Mixers’. This new range is all about surprise, excitement and experiencing transformation of flavours in a single mint.
The first flavour in this range is Cherry Cola – a mint which combines the sweetness of cherry fruit and the blast of cola. The consumer first experiences the sweetness of cherry and as soon as he bites into the pill, an unexpected surprise awaits him with a sudden burst of cola. This experience of changing flavours is what differentiates this product with any other in the market.
‘Mixers’ is a premium offering in Indian confectionary market and comes in the iconic Tic Tac pack with flip top opening. It is packed in an attractive and interesting looking package depicting the fruitiness of cherry and excitement of cola and will be available for Rs. 20/- in outlets across India.
Ferrero India spokesperson said “Surprise, excitement and joy are all part of everyday life across age groups and Mixers Cherry Cola is an innovation which will appeal to all age groups. We want our consumers to transform their monotonous and boring moments to little memorable moments of joy which lead to contagious fun by sharing these little pills.
“Mixers has been introduced after a thorough research of the mint category in India. We are positive that our first offering in this news range – Cherry Cola will be relished by our consumers. We will be introducing more transforming flavours in the” near future, the spokesperson added.
Mixers Cherry Cola is a combination of innovative thinking and technical evolution and has been developed with a unique technical process – 12 hours of manufacturing with more than 100 layers cherry and cola flavor. Each mint has an external coating with fruity cherry and internal coating with exciting cola flavor.