City plays cupid for the lovestruck

Valentine’s Day is special and the city has been spruced up to make the day both memorable and special. Many fancy stores and emporiums including shopping complexes and malls have been decorated to welcome youngsters.

Markets are awash with an array of gifts that would floor that special somebody, irrespective of age. From photo frames to chocolates, greeting cards to digital printed merchandise, the market is flooded with products that come in handy to the love birds to express their feelings in the right away.

When words are not just enough, youngsters take the help of huggable soft toys including teddy bear and cushion pillows. Expressive greeting cards are embossed with the words that speak our mind and heart-shaped chocolates adds to the flavour of love.

Apart from the usual, youngsters are also getting creative with their gifts to impress their loved ones. Thus, the season of love has roped in personalised pen drives, power banks, branded ear phones, mobile phones and other such gadgets.

While flowers remain a popular choice for a gift, the rose is the pick of the lot. No wonder one rose of hybrid variety costs up to Rs 30 on the big day. Rose vendors are cashing in on the season and many say that they always earn double during Valentine’s Day than what they might earn in four to five months normally.

While the textile brands of national and multinational companies have already extended their season’s sale for another two days, local fancy emporiums have downloaded stuff like love meter, singing teddy bears, artificial roses (that are about 4-feet height), love themed paper bags, wall clocks, magnets, charts, booklets and alike from China, Singapore and other countries which charm the customers. Malls and business establishments have been decorated with red balloons, hearts and satin strings to set the mood right in. Many electronic showrooms, hotels, resorts and beauty spas, wellness clinics have also announced special deals and packages for this Valentine’s Day.