Swasth Bharat up for a million healthy Indians

HealthifyMe, health and fitness app, in partnership with Apollo Centre for Obesity, Diabetes and Endocrinology (ACODE) is launching a HealthifyIndia (#SwasthBharat) campaign. The initiative plans to motivate one million Indians by this year end and one crore Indians in the next three years to embrace a healthy lifestyle.

The initiative is also supported by Godrej Nature’s Basket, Manipal Hospitals, Medanta - The Medicity, and TheHealthSite.com who will offer approximately Rs 100 crore in products and services to the cause to anyone who takes the HealthifyIndia or Swasth Bharat pledge.

The pledge is available at HealthifyIndia.com and HealthifyMe app. Anyone taking the pledge will get more than Rs 1,000 worth of products and services from the industry partners to enable him/her achieve that pledge. These benefits include Rs 300 worth calorie tracking software from HealthifyMe, vouchers for healthy foods (worth Rs 300) by Godrej Nature’s Basket, vouchers for free health screenings and medical checkups by Manipal and many more.

Health Minister J P Nadda flagged of the event earlier this week and the campaign is now live.While taking the campaign JP Nadda shared, "I am pleased to see the use of smartphone technology for innovative answers to lifestyle diseases. I wish HealthifyIndia all the very best."

Dr Sudarshan Ballal, medical director and chairman, medical advisory board, Manipal Health Enterprises Pvt Ltd,adds, “HealthifyMe not only helps in monitoring the calories but also infuses a culture of healthy way of life. Innovative technology has led to medical innovations that help people in modifying their lifestyle and food habits thus leading them to a longer productive and disease free life. This indeed is the future of medicine.”