Amala Akkineni launches Samprada, a handloom store

Anuradha is driven by the belief that fabrics are not just textiles but a living art form. Her love for colour, craft and passion for all things earthy and timeless, inspired her to work in the area of textile and fashion design. After a formal training she was attracted with traditional hand block prints and hand-looms fabrics in natural dyes of India. She was actively involved in teaching, curriculum planning and annual fashion shows conducted in various institutes.

She has also worked in some of the cluster development government programs, where she was involved in giving design inputs to the weavers. Her passion to work with artisans and their craft took her to the villages of Uttar Pradesh and Rajasthan .She conceptualised ‘Samprada’ before she quit her last job as coordinator and head of the department of Fashion & Interior Design for New Delhi YMCA.

She wanted to bring the ethnic weaving craft of India mix and blend it with modern fashion and create a new dimension forweavers and drapers alike, and thus Samprada was born. Samprada salutes the spirit of the rural crafts people who seem to be saying, “My life is a work of art in progress. My purpose is worthy of appreciation, attention and effort. I take pride in my work.”