Nizanta launches The Nizam Collection

Nizanta, a premium brand of handcrafted jewellery has launched ‘The Nizam Collection’ inspired by the royal Nizam families with an aim to create innovatively crafted modern designer ornaments that are rooted in Indian culture.

Rachit Motani,Co Founder Nizanta.in says, “In a country of varying regions, languages and traditions such as India, though local indigenous jewellery industries continue to exist, there is an absence of a single retail storefront that reflects this confluence of culture and mélange of tradition that Indians can resonate with all across the country.

We aim to fill this void by creating a niche for ourselves in the Indian e-commerce jewellery sector.” He further adds, “Nizanta thus strikes a delicate balance between tradition and modernity, designing gorgeous accouterments by drawing inspiration from the cultural and historical glory of yesteryear based on the rich and luxurious traditions of the heritage of the city.

For every piece of jewellery sold, Nizanta utilizes a percentage of the piece to support the traditional Indian handicraft industry to ensure the longevity of the craft and supplement the livelihoods of the craftsmen engaged in it. This is the brand’s way of enriching the art of local craftsmanship and showing solidarity with those engaged in this rich, age-old tradition.”