Kickass and chill

The season of emotional ads and heartwarming adverts has just got over. Like every year, even this Diwali season witnessed the television decorated with lights, with everyone on the screen happy and joyful.

And while other major brands were busy going all out to rewrite the prototype emotional ads, one chose not do so.

Instead, Netflix India chose to produce a spoof out of the conventional Diwali adverts. The digital film by Netflix India targeted the conventional emo ads with playful children roaming around, sentimental families, overtly expensive gifts, and of course diyas and sweets.

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When a leading content creator and provider produces an advertisement, it leaves everyone spellbound

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Produced by Glitch, the film has a satirical female voiceover that guides the various cliché scenes, such as the kids playing with sparkles, man gifting a piece of jewellery to his wife, while the grandfather plays piano (yes, the background score).

Not to forget, the grandfather giving a passing reference that he has appeared in 137 such ads. The best part of the ad is the husband is no other than Anurag Kashyap himself.

A quirky personality himself, Anurag Kashyap looks at the viewers and says, “Why are you still watching this ad?”

The mockery fades into stills of Netflix’s original shows, including ‘Narcos’, ‘Luke Cage’ and ‘The Crown’. The ad signs off with the message – Ads may never change, but your entertainment certainly can, followed by Netflix’s logo animation.

This digital film was followed by a yet another hilarious piece featuring Tanmay Bhatt. In the ad, the stand-up comedian from All India Bakchod (AIB) is seen promoting ‘Narcos’.

The series that focuses on the Columbian drug-king Pablo Escobar, has been one of the biggest hit series by Netflix so far.

Titled ‘Hooked ft. Tanmay Bhatt’, the ad features Tanmay as the most-tipped pizza delivery (Ronny). In the film, Tanmay delivers pizza to a house, and is shockingly ignored and sent away without a tip.

Determined, Tanmaygoes back and is yet again ignored. Puzzled, Tanmay peeps into the Kothari House to see that the customer is so hooked with the series ‘Narcos’ that he does not care to tip.

“Plata O Ploma,”says Tanmay Bhatt as the Kothari House member comes to the door. To the customer’s surprise, Tanmay is disguised as the legendary Pablo Escobar himself and is speaking Spanish too.

Thrilled, the customer invites Tanmay, to come in and enjoy ‘Narcos’ along with him. And as Tanmay sits on the couch, he takes a Rs.50 note from the customer’s wallet and says, “Thanks a lot for the tip”, typical Pablo style.

The ad ends as the customer offers pizza to Tanmay and he replies, “Show dekhke kuch Spanish seekhna.”

The sign-off line, ‘It’s that easy to get hooked. You’ll just know’, with the classic background score of ‘Narcos’, makes for the perfect advert.

In all its adverts, Netflix tends to appeal to its audience, which is still very niche in India, with a little more of everything expected. From satirical approaches, to quirky message and accurate targeting, Netflix India is making space in the young India’s mind.