India gets its first fashion art book

The Collective, a multi-brand retail concept, is the mecca of luxury fashion in India. This season, it has collaborated with eight of India’s most notable celebrity and fashion stylists to create the ‘Stylist on Board’ Program. The stylists are – Anaita Shroff Adajania, Ekta Rajani, Niharika Khan, Ami Patel, Archana Walavalkar, Kushal Parmanand, Nitasha Gaurav and Mohit Rai & Aastha Sharma.

The stylists will partner with ‘The Collective’ to give the customer something no brand in India has ever attempted ‘The Stylist Coffee Table’ book. Titled ‘The Green Room’ the book showcases the reality behind all the gloss of the fashion world. Four sections, chaos, drama, debauchery and narcissism, tells the story of what happens backstage, behind the shutterbugs – the last minute inspirations, inflated egos and intense drama. The stylist brings each story alive by lending personal interpretation and their unique touch. The end product is an edgy, stylish look book. The book will be launched on 31st August 2013 amidst Mumbai’s glitterati, corporate head honchos and the Madura Garments Leadership Team.