Comedy week on YouTube

To attract more Indian web users, to its site, YouTube on Thursday, kicked off their comedy week. Promising more than 400 hours of rib tickling comedy, the comedy content will be hosted on a special page from September 5 to 12.

Gautam Anand, director content partnerships for YouTube APAC said, "Here in India, comedy shows contribute to over 30% of total watch hours within the TV shows category, and in the past year, comedy show viewership has shown one of fastest growth in viewership.

Bringing the comedy week to India allows us to give India's audiences more of the content they love and discover new content that they can only enjoy on YouTube. We have also worked hard with the biggest names in the comedy in India and are excited to bring more leading Indian comedy content onto one destination on YouTube."

The comic content will be in the form of selected scenes from Bollywood and TV comedy shows, moreover comic content in regional languages will also be available. To further promote their comedy campaign, 35 new shows will be launched exclusive to the video hosting site. Stand-up comedy acts by popular comedians will be featured on the site. YouTube will also be launching its first ever TV commercial in India. Two 45 second commercials have been prepared exclusively to promote the comedy week.

"Currently we get over 55 million unique visits on YouTube from India. Now we want to bring the next 100 million users to the site. Apart from TV commercials, we will also promote the comedy week through online promotions and marketing," said Anand.