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Ferrari in a ‘Shell’
Highlights
Ferrari in a ‘Shell’, Ferrari Models from LEGO Bricks. Ferrari and Lego are two brand names one associates with their childhood and on Thursday; Shell announced the collaboration with the brands.
Ferrari and Lego are two brand names one associates with their childhood and on Thursday; Shell announced the collaboration with the brands. India would become one of the few countries to bask themselves in the triad’s experience. Shell has launched a range of limited edition, buildable, collectible Ferrari models from LEGO bricks. These models would be on sale at the various Shell stations pan India.
The new Shell promotion introduces six exclusive Ferrari Model LEGO collectables that are based on some of the most iconic vehicles in Ferrari’s motoring history. This exciting collection brings together three of the most notable global brands in the world and celebrates over 60 years of a shared passion for performance between Shell and Ferrari.
Spanning decades of motoring heritage – covering truck, road and track vehicles – the models designed by the LEGO Group illustrates the innovative and passionate nature of the Shell Technical Partnership with Ferrari. “This campaign perfectly represents the joint passion for performance and innovation that Shell and Ferrari stand for, whilst incorporating the fun and imaginative nature of LEGO products. Whether they are fans of Ferrari, motorsport or LEGO, we think these toys would prove an exciting reward for our customers,” said Ravi Sundararajan, General Manager, Shell Retail India.
Prateik Babbar who unveiled the models said, “It gives me great pride to be associated with Shell India. LEGO and Ferrari are two brands that almost everyone associates with from their childhood. The collectables are fun to assemble and also the detailing of each model is amazing.”
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