Tanishq unveils new collection

Collaborates with celebrity jewellery designer Farah Khan Ali

Tanishq announced its collaboration with renowned celebrity jewellery designer Farah Khan Ali for an exclusive diamond jewellery collection line. Inspired by Persian aesthetics, the collection speaks a thousand words and beautifully brings to life art and feminity. A kind of royal rhapsody and juxtapose of colors put together, the collection redefines diamond jewellery segment in India.

The ‘Farah Khan for Tanishq’ collection was unveiled by Farah Khan Ali, Anirban Banerjee, regional business manager-Tanishq and Queeta Rawat, design team, JewelleryDivison, Titan Company Limited. An assortment of earrings, finger rings and pendant sets, the beautiful diamond accessories are crafted in 18k yellow gold with different stones like rubies, emeralds, pearls, citrine, amethysts, topaz and several others.

The one-of-its-kind pieces in this collection are for the modern woman who is contemporary yet classic, and wishes to be well primed for any occasion that comes her way. The pieces are multi-faceted and designed in such a way that it can be transformed easily from chic day wear to elegant evening wear.

Speaking on the occasion, Farah Khan Ali said, “It is an honor to be associated with a Tata brand like Tanishq. Designing a collection for them using my design aesthetics and sensibilities was a wonderful experience as Tanishq and my brand Farah Khan share the same values and beliefs.”

The versatile collection can be paired with both, ethnic as well as western outfits. Available exclusively at select Tanishq stores across Mumbai, Delhi, Bangalore, Hyderabad, Ahmedabad, Chandigarh, Pune, Bilaspur and Guntur, the collection starts from Rs 1.5 lakh.