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Shake it till you make it
City-based quick service restaurant (QSR) startup ThickShake Factory, was inaugurated by Tollywood actresses Akanksha Mohan and Rashmi Thakur on PG Road in Sindhi Colony. The concept of exclusive speciality retailing of milkshakes was started way back in December 2013 by brothers M Yeshwanth Nag and M Ashwin Ananth Nag, both of whom are MBA graduates. Speaking at the launch Yeshwanth said “We are changing the definition of a ‘milkshake’ in India.
City-based quick service restaurant (QSR) startup ThickShake Factory, was inaugurated by Tollywood actresses Akanksha Mohan and Rashmi Thakur on PG Road in Sindhi Colony. The concept of exclusive speciality retailing of milkshakes was started way back in December 2013 by brothers M Yeshwanth Nag and M Ashwin Ananth Nag, both of whom are MBA graduates. Speaking at the launch Yeshwanth said “We are changing the definition of a ‘milkshake’ in India.
The ThickShake Factory does speciality retailing in milkshakes and is the first move in this category in India. We sell only beverages and currently have outlets in Manjeera Mall in Kukatpally, Syala drivein in Jubilee Hills and now on PG Road. We have plans of expanding the chain more.” Ashwin adds that the startup has tied up with L&T Metro Rail and will be opening 33 outlets across Hyderabad in as many stations.
This brand has recently won Best Desserts in Hyderabad award by Mouthshut.com. Speaking about further expanding the chain, Ashwin says, “We are working to leverage the online channel by using technology in a big way in the future. Ola Cabs has recently partnered with us for their ‘Ola Café’ and are delivering our shakes via their cabs.” Besides, the ThickShake Factory has also tied up with NGOs to bring a smile on some underprivileged kids by sponsoring shakes for over a period of three months.
