Merino Wool takes on board city boy

Shravan Reddy, television actor and reality TV show contestant, who is currently enjoying the success of his show ‘Krishnadasi’, has been named the first ambassador for Merino Wool in India by The Woolmark Company.

About his journey he says, “I am born and brought up in Hyderabad, and moved to Mumbai at the age of 19 to become an actor.” He made his debut as Nakul in SAB TV's ‘Jersey No. 10’ in 2007. He then acted in ‘Yahan Ke Hum Sikander’ and ‘Mere Ghar Aayi Ek Nanhi Pari’ (2009).

His acting performance as Neil, the happy-go- lucky guy in ‘Dosti.. Yaariyan... Manmarziyan’ made him popular worldwide. “Neil is my all time favourite character,” says Shravan.

"It is an honour and I am overwhelmed to begin this journey with a trusted not-for-profit enterprise like The Woolmark Company,” says Reddy. “The brand has always introduced path-breaking innovations and campaigns that have influenced youth who believe in socio-economic change.

An advocate for sustainable fashion, the company is a befitting representation of the striving woolgrowers that form the very core of this iconic brand. Identifying with a brand has never been easier for me and therefore my association with The Woolmark Company has stemmed almost naturally.”

The Woolmark Company and Reddy’s mutual passion for the sportswear and athleisure markets form the perfect foundation to educate consumers on the versatility of Merino Wool. A technical fibre, its unique natural benefits include breathability, temperature control, moisture management, elasticity and resistance to odour, making it perfect for the Indian market.

The Woolmark Company’s approach into cutting-edge activewear will bring to the forefront innovative and commercially available Merino Wool fabrics. About the brand, he says, “Every youth will like this brand I think it’s a socio-economic change. One can wear the woollen clothes in any season, and when it comes to durability this is natural in quality fibre in particular. You can find this in any brand.”