Axis My India launches India’s largest consumer choice survey

Axis My India, a crowd-sourced research firms has embarked upon an initiative called Trust Index which will gauge the true representation of what consumers in India prefer in terms of their day to day usage.

Trust Index by way of its innovative model aims to empower citizens through a two way communication platform which allows public participation to voice their preference and issues. This will facilitate decision making for various stakeholders within corporate and government sectors.

In order to capitalise diversity and spread of consumption pattern across the 600 plus districts PAN INDIA, Axis My India targets to collect detailed responses from an audience of five lakh consumers to ensure the survey represents the true demography of India and a Pan-India reach across socio economic segments.

At present they have enrollments of 2,50,000 consumers and in order to reach the 5 lakh figure (enrollments), Axis My India has devised a meticulous geographical beat plan. Ground mobile vans have been mobilized across towns and cities to speedily achieve this milestone.

The consumers are being gratified with spot freebies and additionally get enrolled on the mega offer of winning ten cars through a contest. The participants also stand a chance to appear on television during a grand award ceremony planned to celebrate this achievement. There are other inducements being planned in due course, to keep the excitement going.

According to Pradeep Gupta, Chairman and Managing Director- Axis My India, “Axis My India is foraying into consumer research to provide an assortment of customised products.

With an aim to bring the brand and the consumer closer; Axis’ Trust Index is the country’s first comprehensive research and insight specialist tool that helps measure consumer preference for various product categories in 29 States, seven union territories and 600+ districts.

A significant amount of surveyors are on the task each day to collect data pertaining to FMCG, FMCD, e-commerce, travel and telecom categories amongst others”.