Microsoft auto industry innovation centre launched in Changchun

The centre will focus on the research and development of auto information system technologies, cloud-based mobile internet solutions, and big data management and applications, said Ralph Haupter, Microsoft's chairman and chief executive officer for the Greater China region.

The Changchun Microsoft Innovation Centre will also promote the upgrade of the auto industry in the area, a major auto manufacturing base in China, Haupter said at the launch ceremony, Xinhua reported.

Ralph added that centre’s operations would adapt to four trends that will lead global development in the next decade: mobile, social networking, cloud computing, and big data.

Microsoft Innovation Centres are state-of-the-art facilities designed to foster collaboration on innovative research, technology and software solutions with the involvement of government, academic, and industry participants.