Live
- BJP MP candidate Bharat Prasad visited the student who tried to commit suicide
- PM’s popularity in the fast lane: Autos with 'Har Dil Mein Modi' slogan spotted across Delhi
- Delhi-based political parties are like East India Company: Sukhbir Badal
- Golf: Diksha moves into Top-20 at South African Women’s Open
- KCR lashes out against BJP and Congress for destroying Telangana
- Dairy Science students visited the Milk cooling plant
- Moody feels Pant ahead in keepers’ race for T20 WC squad; Srikkanth picks Rahul over Samson as reserve keeper
- Thanking voters for extending 'unparalleled support' to NDA, PM Modi says second phase 'too good'
- Natural Relief for Menstrual Cramps: Beetroot Juice Recipe
- Asha Worker died in a road accident
LinkedIn to allow firms to target members by location, language
LinkedIn To Allow Firms To Target Members By Location and Language. LinkedIn Corp has rolled out a new feature that allows companies to target audiences by language preference and geographical location as it seeks to grow and retain members across the world.
Mumbai: LinkedIn Corp has rolled out a new feature that allows companies to target audiences by language preference and geographical location as it seeks to grow and retain members across the world.
"Before we would show you everything the company was saying even if it wasn't right for your geography or service level," said David Thacker, LinkedIn Vice President of products."The entire experience is now customized by geography and language preference."
Additionally, the professional social media platform will help members with personal page feeds adding filters for geography and job function. Helping members weed out information that may not be relevant is important to LinkedIn since it needs its members to keep visiting the site, even when they are not actively looking for jobs.
Almost 60 per cent of LinkedIn's 300 million members are located outside of the United States and the site is available in 22 different languages including Polish, Korean, Thai and Russian. About 3.5 million companies representing 140 industries use LinkedIn as a communication platform. Companies can maintain a page for free though LinkedIn sells specialized services, including sponsored updates.
Thacker said most companies use the pages to highlight new products, promote new initiatives, and as a career page meant for perspective employees. The platform is expanding into an array of employment services including marketing solutions and mobile advertising and has been trying to replicate its success in the US internationally.
Earlier this year, it launched a Chinese language test version of its main website.
