Flipkart launches ‘Made For India’ Billion Capture+ Smartphone

Flipkart today launched its first ‘Made For India’ smartphone - Billion Capture+ -, produced exclusively to address the unique needs of Indian customers. The Billion Capture+ is designed, engineered, manufactured and tested in India. It is part of Flipkart’s private label Billion, and will go on sale exclusively on Flipkart from Nov. 15.

The rich specifications of the Billion Capture+, arrived at after analysing millions of customer reviews on Flipkart, fill some critical gaps between customer aspirations and what is currently on offer in the market. The Billion Capture+ packs top-end features usually reserved for flagship smartphones, such as 13MP + 13MP dual rear camera, a long-lasting battery with Quick Charge, powerful Snapdragon 625 octa-core processor for breezy multitasking, free unlimited cloud storage, and the latest Android Nougat. The phone has a premium metal body with easy-to-hold curves and a fingerprint sensor on the back for ease of use.

“The Billion brand’s products have always been backed by meticulous data-driven research and insight into Indian customers’ needs. The features in the Capture+ too have been derived from deep data-mining of millions of Flipkart customers’ reviews. Few true dual camera phones offer this combination of flagship features. We’re sure this customer-centricity will delight Indian smartphone buyers,” said Sachin Bansal, Co-Founder and Executive Chairman, Flipkart.