Plantronics Launches New Wireless Headset Series in India

~ The company’s biggest consumer launch includes “BackBeat FIT” and “BackBeat GO” for active enthusiasts and for travelers ~

New Delhi, India: Plantronics, an audio pioneer and a leader in the communication industry launches a series of products adding on to the beginning of the festive season in India. Its BackBeat FIT and BackBeat GO lines are the most expansive consumer product launch till date. These products deliver consumers with new, immersive audio experiences, so they can hear and enjoy what matters most – from music to phone calls.

Runners, fitness enthusiasts, students and active people of all stripes should put the new BackBeat FIT on their wish lists. This headset delivers legendary Plantronics audio quality and uniquely boasts the Always Aware™ feature that enables outdoor enthusiasts to “hear what truly matters”. These wireless headsets have soft, flexible earbuds that fit and hold comfortably in every situation, they are durable, safe and stylish.

“People expect more than just sound from their headsets. They expect clear, simple experiences that make their days better and more enjoyable whether they are running, playing Fortnite or travelling across the country or world,” said Tanguy Leborgne, General Manager, Plantronics Consumer Group. “I just completed a marathon near Mount Kenya in Africa using a BackBeat FIT headset because what mattered to me was making sure only people were chasing me, not wild animals” added Leborgne.

Consumers around the world can choose from Plantronics’ new broad range of headsets to meet their personal style, preferences and desired experiences. These headsets deliver the quality Plantronics is known for in terms of durability.

BackBeat FIT 2100 & 3100:

Expanding its sports portfolio Plantronics has introduced BackBeat FIT 2100 and 3100. These wireless sports earbuds offer a mix of wearing styles, price points, colours and solutions to offer advanced feature customization, and enhanced safety. Built and designed with durable, sweatproof and waterproof material, the new BackBeat FIT 2100 and BackBeat FIT 3100 are made to get you through your workouts.

BackBeat FIT 350:

Building on the success of the BackBeat FIT 300 Series, the BackBeat FIT 350 wireless sports earbuds are discreet and ultra-light, designed to help users push through even their most rigorous workouts with stability and comfort in mind.

BackBeat GO 810:

BackBeat GO 810 is wireless, over-the-ear headphone that packs up to 22 hours of listening time for commuters and travelers, allowing one to focus on what matters amid the clamor of the surroundings.

Each new member of the BackBeat GO family is designed for all-day comfort and customization so users can make the most of their listening experience, all at an affordable price point.

Pricing and Availability:

The revolutionary products are available in India through its authorized distributor Rashi Peripherals at an attractive price point with multiple colour options that align with fitness and athleisure trends in the market.

• BackBeat FIT 2100 – INR 8,100; Black, Grey, Blue and Lava Black colours
• BackBeat FIT 3100 – INR 11,990; Black and Grey colours
• BackBeat FIT 350 – INR 6,490; Black/Grey, Grey/Bone and Grey/Blue colours
• BackBeat GO 810 – INR 11,990; Graphite Black, Navy Blue and Bone White colours