Apple has once again raised the bar for smartphone engineering with the introduction of the iPhone 17 Pro and iPhone 17 Pro Max. The latest Pro models not only deliver cutting-edge performance but also showcase a bold new design that enhances durability, thermal efficiency, and battery life.

Forged Plateau: A New Design for Higher Sustained Performance

At the core of the redesign is the new brushed aluminum unibody, crafted from aerospace-grade 7000-series aluminum alloy. Apple highlights that this premium material contributes to “the best-ever thermal performance in an iPhone.” The back of the phone features a forged plateau, which creates additional space for internal components, including a larger battery. Integrated antennas run around the perimeter, ensuring what Apple calls “the highest-performing antenna system ever in an iPhone.”

Apple’s engineers have also incorporated a vapor chamber for improved thermal management. “Deionized water is sealed inside the vapor chamber, which is laser-welded into the aluminum chassis to move heat away from the powerful A19 Pro, allowing it to operate at even higher performance levels.” The unibody design not only improves cooling but also helps distribute heat evenly, keeping the device comfortable in hand while maintaining consistent performance.

With this new system, Apple claims the iPhone 17 Pro Max now offers the longest battery life ever in an iPhone. The device can also achieve a 50 percent charge in just 20 minutes using an optional high-wattage USB-C power adapter, including Apple’s new 40W Dynamic Power Adapter with 60W Max.

A Display That Matches the Power

Beyond performance, the iPhone 17 Pro introduces a stunning Super Retina XDR display available in 6.3-inch and 6.9-inch sizes. The display is protected by Ceramic Shield 2, which Apple says is “tougher than any smartphone glass or glass-ceramic.” This new generation of Ceramic Shield now extends to the back of the device, delivering four times better resistance to cracks compared to previous models.

The display also features a new Apple-designed coating that provides three times better scratch resistance and improved anti-reflection for reduced glare. With ProMotion up to 120Hz, Always-On support, and an extraordinary 3000 nits of peak outdoor brightness, users can expect an unmatched visual experience. Apple emphasizes that outdoor contrast is twice as good as before, making the device ideal for all lighting conditions.

Durability Meets Innovation

This combination of advanced thermal engineering, larger battery capacity, and next-generation durability positions the iPhone 17 Pro as one of Apple’s most ambitious designs yet. From the forged plateau that redefines internal architecture to the Ceramic Shield 2 protecting both the front and back, the device is engineered to withstand daily demands while delivering uncompromised performance.

With these upgrades, Apple has created not just another iPhone but a milestone in smartphone design—built for power, longevity, and resilience.