New CEO for GroupM South Asia

New CEO for GroupM South Asia
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Highlights

GroupM Asia Pacific on Tuesday announced the promotionof GroupM South Asia COO, Prasanth Kumar (PK), to CEOwith immediateeffect.

Mumbai: GroupM Asia Pacific on Tuesday announced the promotionof GroupM South Asia COO, Prasanth Kumar (PK), to CEOwith immediateeffect.

Mark Patterson CEO GroupM Asia Pacific said, "PK has performed to the highest levels for fifteen years in GroupM and agency leadership roles.

He is uniquely and perfectly positioned to take on the CEO role, working closely with myself and CVL Srinivas (our WPP Country Manager), our local leadership team, clients and media partners.

We have ambitious plans to continue to leading growth in the market as we help our clients fulfil their ambitions. It's an exciting time for India, and the region and the future is bright.

PK has been very much a part of our success to date and will be in the years to come in his new role,"Patterson added.

CVL Srinivas commented, "PK has contributed immensely to the success of GroupM in India and South Asia through the various roles he has enjoyed since joining us back in 2004.

His passion for the business, never say die attitude and a strong commitment to our clients and partners have earned him a great deal of respect across the board. I have enjoyed working with him and am excited to see him lead GroupM South Asia."

Prasanth Kumar on his new role said, "I am humbled at the opportunity to take on the CEO role for GroupM in one of the most dynamic and fastest-growing markets in the world.

When it comes to advertising and media, India has made its mark on the global stage and success with our consumers is of vital importance to some of the world's biggest advertisers.

It's been thrilling to be with GroupM as we've led the way and there is much more to come."

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