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SMEs fast adopting new tech: Google India
The small and medium enterprises (SMEs) sector which contributes nearly 37 per cent of India's GDP, is fast adopting new digital technologies to stay up-to-date in the race, according to a top Google India executive.
New Delhi: The small and medium enterprises (SMEs) sector which contributes nearly 37 per cent of India's GDP, is fast adopting new digital technologies to stay up-to-date in the race, according to a top Google India executive.
SMEs can potentially contribute a lot more if they can expand their area of influence and grow their businesses faster, according to a recent KPMG India and Google report on "Impact of Internet and Digitisation on SMEs in India".
"SMEs in India want to both learn and grow. More than a million businesses have actually setup their websites through Google Business," said Shalini Girish-Director, Google customer Solutions, India.
"There are over 26 million listings that have been setup by businesses. There are about 58.5 million SMEs in India and 45 per cent of them have a presence on Google Maps and Google Search.
The adoption is improving no doubt but there are still millions of businesses that need to come online. We're continuing our efforts on that," Girish told.
