New Zealand’s brand signs up Harshali as ambassador

New Zealand’s marketer of kiwifruit Zespri International signed in ‘Bajrangi Bhaijaan’ fame and child actor, Harshaali Malhotra as the new face of the brand making it the first time that a Bollywood face will be seen endorsing the company.

Keeping in mind the rapid flow of kiwifruits in India, the company is in the process of creating a multi-media communication campaign with Harshaali.
Zespri’s association with the child actor is to emphasise the right way of eating kiwifruit in a three-part process i.e., cut, scoop and enjoy.

Zespri India's Country Head and Marketing Manager Ritesh Bhimani said in a statement that the company is excited to associate with Harshaali Malhotra as her endearing persona fits perfectly with that of the brand.

"There is much clutter in the fruit market and it is imperative for us to connect with children and parents across the country to emphasise the delicious taste of the Zespri kiwifruits along with their abundant health benefits," he added.