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State Bank of India’s new initiative for HNIs
SBI Wealth proposes to bring a new approach to interact with banks elite customers and is targeted at the fastgrowing affluent segment in the country to provide a comprehensive and bestinclass banking experience
Visakhapatnam: SBI Wealth proposes to bring a new approach to interact with bank’s elite customers and is targeted at the fast-growing affluent segment in the country to provide a comprehensive and best-in-class banking experience.
The new business initiative aims at serving bank’s HNI (High Networth Individuals) clientele on a technology-led platform with a dedicated team of relationship managers providing Personalised Banking and Investment Services through an unbiased open investment platform.
The Relationship Managers are supported by a team of Investment Experts. To ensure high quality services, the bank has ensured that RMs and Investment Experts have a significant experience and have undergone extensive training.
The service was launched at Maharanipeta and Visakhapatnam branches by PK Gupta, Managing Director (Retail and Digital Banking).
Speaking on the occasion, the MD emphasised the new service Wealth Business has been one of the top strategic business priorities of the bank, as the bank is having many HNI customers whose banking needs are more sophisticated and require highly specialised services.
The MD also spoke about the bank’s innovation in the digital space- YONO by SBI.
YONO (You Only Need One) is an integrated digital banking platform offered by SBI to enable users to access a variety of financial and other services.
YONO is offered as a smartphone app for both Android and iOS.
SBI Wealth Clients would have the flexibility to invest, transact and view their portfolio, through digital channels such as Internet Banking, Mobile and Remote Relationship Model.
The bank has tied-up with several leading technology and product partners to provide an extensive suite of privilege products and lifestyle benefits, Gupta said.
The bank launched the Wealth Business offering in 16 major Centres with a network of 83 Wealth Hubs in the country.
The bank would further expand its Wealth Business footprint at 27 centres across the country, he added.
