How Maruti Vitara Brezza launch will affect sales of other cars in same price range

Maruti Suzuki Vitara Brezza is launched in a price range of INR 6.99 lakh to INR 9.68 lakh.Launched successfully in India, new Maruti Vitara Brezza is aimed at a segment of new generation car buyers who will be buying a car for the first time. The age bracket of Brezza’s target buyers will be in the range of 25-35 years.

Most in this segment primarily focus on price, features and looks while deciding on which car to buy. They are flexible enough, and would sway from one option to another in a matter of minutes, the moment a good deal is offered. They are not there to buy a hatchback, or a sedan or an SUV. They want a car which will give them the best possible combination of price, mileage, looks, features and comfort. Sadly, safety is still not a priority of most car buyers in India.

This is where the new Maruti Vitara Brezza comes in. Maruti Suzuki is the leading car manufacturer in India with 47% market share. They know buyer sentiment better than anyone else. Sensing a shift in buyer preference (from small hatchbacks to bigger hatch to a compact sedan and now to compact SUV), Maruti Suzuki has gradually updated their product offering in India.

Primarily, Maruti Vitara Brezza competes with the Ford EcoSport and Mahindra TUV300. All three of them fall in the compact, sub 4 meter SUV segment. But, considering that most buyers are looking at the price point, it will be interesting to see how the launch of Maruti Brezza will affect sales of other cars in the price range.

Some interesting cars which fall in the same price bracket as that of Maruti Vitara Brezza are:-

Hyundai Elite i20: INR 5.49 lakh to INR 8.61 lakh
Hyundai i20 Active: INR 6.60 lakh to INR 9.30 lakh
Hyundai Creta: INR 8.87 lakh to INR 13.98 lakh

Renault Duster: INR 8.47 lakh to INR 13.57 lakh
Renault Lodgy: INR 8.29 lakh to INR 12.29 lakh

Maruti Baleno : INR 5.11 lakh to INR 8.16 lakh
Maruti S-Cross : INR 7.79 lakh to INR 11.69 lakh

VW Polo: INR 5.33 lakh to INR 8.90 lakh
VW Cross Polo: INR 7.48 lakh to INR 8.77 lakh

Ford Figo Aspire: INR 5.16 lakh to INR 8.33 lakh
Ford EcoSport: INR 7 lakh to INR 10.65 lakh

All prices above are ex-showroom, New Delhi prices. Another thing to be noted here is that all car starting prices of cars above (except Renault and S-Cross) are of petrol variants. Below are Vitara Brezza variant-wise prices, which is only offered in diesel engine option:

Maruti Vitara Brezza – Variant-wise Prices, ex-Delhi
Maruti Vitara Brezza LDi – INR 6.99 lakh
Maruti Vitara Brezza LDi (O) – INR 7.12 lakh
Maruti Vitara Brezza VDi – INR 7.62 lakh
Maruti Vitara Brezza VDi (O) – INR 7.75 lakh
Maruti Vitara Brezza ZDi – INR 8.55 lakh
Maruti Vitara Brezza ZDi+ – INR 9.54 lakh
Maruti Vitara Brezza ZDi+ Dual Tone – INR 9.68 lakh

Over the past few days, many readers have emailed questions asking how the Vitara Brezza competes with the likes of Baleno or VW Polo or Figo Aspire. On paper, the Brezza does stack up well, but it will be difficult to give a definite answer unless we test drive the car, which will be happening soon as the media test drives are scheduled over the next couple of days.

This article first appeared on rushlane.com