Ford bullish on Indian market
Ford is bullish on Indian market as the country, the American carmaker believes, offers immense growth opportunities. “Ford is bullish on Indian market.
Hyderabad: Ford is bullish on Indian market as the country, the American carmaker believes, offers immense growth opportunities. “Ford is bullish on Indian market. That’s the reason why the company has so far invested $2 billion and established two plants in the country,” S Lakshmi Ram Kumar, General Manager (Dealer Development), Ford India Private Limited, told media here after launching new generation Ford Endeavour SUV here.
He further said that Ford India had launched new Ford Aspire and Figo last year and began 2016 with new Endeavour. “We are expecting these models to drive our sales growth,” he said. According to him, premium SUV in which Edeavour competes will reach 1 lakh units mark by 2024 from the current 18,000 units.
“Our objective is to attain dominant position in this segment with Endeavour and other models,” he said. Available with two diesel engine variants and offered with a host of innovative features, Ford Endeavour is priced from 24.10 lakh (ex-showroom Hyderabad).